ette /et/ suffix
small with significance
intimate with influence
a coterie of advisors
perennial students of the human mind, we are a collective of lifelong learners. we thrive at the intersection of beauty and function. never in a vacuum, our ideas spark from analyzing consumer trends, predicting cultural shifts, and keeping tabs of emerging science.
after a cumulative 50+ years at the world’s biggest personal care brands and creative agencies, we collectively took a step forward to work DTC (direct-to-clients) and shape the next generation of iconic brands.
been there, ran that
we sat in your seat. we understand the pressures of running a business, chasing KPIs, and pitching retailers, the struggles of driving an on-trend innovation pipeline, translating R&D claims into consumer facing stories, and crafting meaningful campaigns. trust us, we get-ette.
& we can prove-ette
we shaped brands that grew fast, earned awards, and defined culture. our work opened retail doors. it sparked culture. it moved numbers. now, we leverage our deep sector expertise to work alongside you, in true partnership.
awards
we work shoulder to shoulder with our clients, not across layers to become “YourBrand—ette.” we bring the same rigor & expertise you’d expect from top CPG and agencies with focus, speed, and care.
lorraine jonemann
strategy & culture
has worked in-house and freelance for Fortune 500 & DTC startups crafting award winning products and campaigns. her signature pal—ette mixes her third culture upbringing with her love of all things American pop culture.
jessica engelhardt
branding & innovation
brings 20+ years shaping beauty brands from legacies to modern disruptors. her signature pal—ette blends storytelling, science, and commercial instinct to shape big ideas as meaningful as the product itself.
donovan brien
brand design
15+ years of experience making award-winning work in brand design, packaging, and campaign design with NYC's top design studios. Donovan brings speed, historical design knowledge, and pushes boundaries to every project.
amy lithimane
art direction
15+ years in photography, design, and art education with agencies and international schools. jack of all visual trades, she brings multi-cultural perspectives and carefully crafted storytelling to the forefront.
Research & Insights
Positioning
Audience
Competitive Analysis
Architecture
Concepting
Copywriting
Claims
Mix Development
Pipeline Planning
Visual Identity
Packaging
Comms Hierarchy
Portfolio Architecture
Brand Toolkit
Creative Ideation
Territory Mapping
Comms & Messaging
Digital Assets
GenAI Content & Copy Framework
© 2025 —ette. all rights reserved
